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The concept of using mobile apps at conferences and events is not just a seed of an idea anymore. It has flourished beyond belief, and any business that has not yet adapted to this growing trend would be left behind to fend for itself.
The main purpose of events and conferences would be to enhance networking opportunities, and at the same time, pave the way for better business deals. With mobile apps this can be done in an interesting way. Having a room full of energetic, like-minded people has its advantages and when you know how to utilize this flourishing trend, you are going to reach much ahead of your competitors.
Earlier people had to carry reams and reams of paper to their events and conferences, then came the laptop era that considerably lessened the usage of paper. But now with the advent of mobile apps, there has been practically no use of paper. Would you like to know how they do it without paper?
Here are 7 ideas on how you can create apps that can be used for conferences and events.
An app that allows you to network
How about configuring an app that would help you network with the right people and have meaningful conversations with them? You can schedule private meetings with them and progress your business interests before and after the event. You can also include social media integration in your app so you are connected with them at all times.
A networking app lets you meet with people and explore mutual objectives. Since you can send private messages, you can actually build relationships with them even before the conference or event.
Having a Twitter-like app
Entrepreneurs consider Twitter to be one of the most important apps for social media, or tech conferences. Many of them use Twitter for general business conferences and events as well. The promotion of hashtags during the event would help people who are not able to attend the conference physically, be a part of it.
Once an event takes place, you can arrange for people to share the content and once people follow the hashtags, tweet or retweet them, they would be easily accessible through smartphones. This is greatly helpful for people who are part of the event, but are unable to make it.
An app to take notes
Have you heard of Evernote? You would need an app like that for taking notes; most business people and marketers use a note taking app. Apps like Evernote can be easily accessed through your smartphone, so people do not have to take their laptops to these events anymore.
Incorporate a powerful search feature in your app so it would be easy to search content once they are entered. Such an app can even help you store photos and important slides (presentation). You can store individual notes as well, making it easy for you to retrieve them later.
Configuring a multi-event app
If you have multiple events happening on a consistent basis, you would need an app that handles all these activities. Make your apps secure, safe and quick, while managing all your events under one umbrella.
The app should be user-friendly and intuitive, and it must also let you drag and save all the activities you want to get done in the meeting. No matter what kind of event it is - IT event, strategic planning event, marketing event or an accounting event, everything could be done within this app.
Making a scalable app
Event planners would benefit from an app that they can use even when they are offline. You can customize the app to suit your requirements - right from registration to post-event reporting. The seamless integration of event technology tools in the app would make it a profitable investment.
Another noteworthy feature of the app is that it is highly scalable. Whether it is just one event or 200 events, you can easily manage them all with a scalable app.
An app that can add events to venues
It would be perfect if you can have an app that would allows businesses to add events. Foursquare is such an app. With apps like this you can help people reach your conference by giving them directions and details about the venue.
Now you can conduct any event and add it on to your app and invite people to the same, with complete details about why they should attend it and what they are going to gain from it. These apps would also help you with fundraising events and arts and craft events.
To store all the business cards
Participating in a single conference would leave you with dozens of cards. You can save all these intimidating piles of cards and store them within your LinkedIn through digital means. For example, an app like CardMunch would be the perfect solution for this.
It helps all those business people who attend events and conferences, and lands up with hundreds of visiting cards. Apps like CardMunch do this automatically. Whenever you want to pull information about a particular person you met at the conference, you can easily do it from your app.
Whether you are looking to create new contacts and network with them, or keep your existing contacts in the loop of what is happening in your business, you can follow the ideas described above. Make use of these apps at the next conference and see the difference.
This article is authored by Sunu Philip, the Inbound Marketing Head for Cabot Technology Solutions - an IT consulting firm specializing in web and mobile technology solutions. Cabot offers progressive end-to-end business solutions, blending a solid business domain experience, technical expertise and a quality-driven delivery model.